Simon has noticed that most calls from property owners at the moment are coming direct from the Unique Property Company website, and not from the property portals.
People are finding us through organic searches – Google, Bing, etc – and also through Simon’s efforts over on our Facebook and Instagram pages: apparently he’s created an impression that what we do is, quite frankly, not normal.
That is, of course, not only the impression we’re trying to create, but also the absolute truth. There’s a lot of disagreement around estate agents using social media to market their properties, but really I think that, so long as what we’re posting gives people a bit of pleasure or insight, then anything goes.
If we were to simply post ‘NEW INSTRUCTION, 3 BED SEMI, £450,000’ then I don’t think we could be accused of being useful, but Simon’s little stories and personal thoughts about a unique property are something that people can and do relate to.
Taking the time to write something engaging, authentic and heartfelt is a bit lacking in the world of estate agency, which is quite an odd phenomenon given that were often being entrusted with someone’s most valuable asset. It seems like a strange message to send to potential clients: ‘we don’t really make much of an effort, we just knock stuff out.’
However, the comments Simon is getting from owners of unique property show that the effort is more than rewarded. In fact, it turns out that homeowners are incredibly drawn to proactive, creative and enthusiastic marketing.